Objective: Develop a flagship event to extend the reach of the Whitewater Center brand.

The Whitewater Center wanted to develop an event that brought everything that happened at the facility throughout the year into one weekend. Over six years, the three-day festival became one of the largest outdoor lifestyle festivals in the world, gaining earned media from global outlets, and attracted over 45,000 attendees and $1 million annually. 

My Roles: Event Strategy and Organization, Event Branding and Marketing, Sponsorship Acquisition, Public Relations, Emcee

Strategy

Event strategy included the development of event programming, scheduling, logistics, as well as the acquisition and management of sponsors and vendors.

Branding

Tuck Fest’s marketing and branding was unique to the event, while serving the greater Whitewater Center brand. Annual event branding included a website, social media, merchandise, festival signage, as well as e-mail, display, digital, direct mail, and out-of-home marketing and advertising.

Exposure

Media exposure was earned in regional, national, and international media outlets through strategic relationships, networking, and public relations.